App localization
Localize your app on a platform that delivers high-quality
results, with the most flexible and efficient approach possible.
Built by developers, for developers
Save developers’ time, reduce manual errors, and increase translation quality
by integrating our impressive Phrase features.
Take the shortcut
Start publishing and getting your messaging out there instantly with one click. Make copy changes on the go and edit your mobile content in real time with over the air (OTA).
Phrase over the air
Publish translation updates to iOS, Android, React Native, and Flutter apps effortlessly. No need to release a new version to the App Store or Google Play Store.
Understand your users
Learn more about how your users interact with your app with OTA mobile SDK analytics. Access statistics for each distribution, and see not only the most used languages, but the most requested ones too.
Automate workflows with our full-featured API
Speed up release cycles and stay focused on your code by using the power of Phrase’s API to set up custom integrations, webhooks, and much more.
A Leader in Localization
INTEGRATIONS
A seamless localization experience
Adapt Phrase to your workflow, whatever that looks like.
GitHub
Automatically send branches and repositories to Phrase for reliable translation
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.
Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
Phrase by the numbers
95%
faster turnaround time
48 hrs
saved per release on average
50%
reduction on deployment
Starting to use Phrase was like switching from riding a bicycle to driving a car.
We were able to reduce our turnaround time for translations by 80%.
We explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
FREQUENTLY ASKED QUESTIONS
Your questions answered on our strings translation editor
What platforms do you support?
Phrase over-the-air currently supports delivering translations to iOS, Android, React Native and Flutter. See more details in our documentation.
Do you collect usage metrics?
We do collect certain metrics to calculate the usage of the feature.
Is there a limit for the amount of releases I can create?
No, the only limit regarding OTA is the amount of MAU (monthly active users), depending on which pricing plans you have chosen.
What constitutes a monthly active user (MAU)?
When a user starts an application implementing our iOS, Android, React Native, or Flutter SDK for the first time on a device, we generate a unique, random device Identifier. This identifier’s sole purpose is the tracking of active users over a given period of time. It is not used for any other form or means of tracking and does not contain any user or device information. Also, we will not automatically lock your organization or OTA functionality when you exceed your MAU quota, but instead reach out to explore options going forward.
The keys to unlocking language
Blog post
A Guide to Date and Time Localization
We shed light on the intricacies of global dates and times, covering formatting, time zones, regional calendars, and more.
Blog post
Next.js Localization with Format.JS/react-intl
Explore the ins and outs of localizing Next.js Pages Router apps with react-intl/Format.JS.
Blog post
Pluralization: A Guide to Localizing Plurals
Learn more about how to get pluralization right in your multilingual app and ensure a smooth user experience for your global user base.
Blog post
A Deep Dive into Next.js App Router Localization with next-intl
Take a deep dive into Next.js localization using an App Router demo and next-intl. We’ll explore routing, Server and Client Components, and much more.
Webinar
Introducing Phrase Portal: A Scalable Localization Solution for Every Employee
Provide teams across your business with direct access to high-quality machine translation with our self-service, secure and user-friendly interface. With the new Phrase Portal, you can now provide a company-approved, configurable solution for the diverse translation needs of the entire organization.